One Minute History

102 Video

duration: 2 Hour and 19 Minute

Purchase guide

The Purse - Fashion Designers and Products - One Minute History

00:00:59

The oldest known purse is coated with dog teeth. After taking on many forms, a hand-netted bag known as an “Indispensable” becomes a ‘must have’. The purse evolves with a sturdy base and two long straps; mesh and metal bags create a stir, followed by the luggage bag, or “handbag”. In the 20s, the “clutch purse” ignites a fire, Gucci makes his first leather bag and Hermes creates a purse with a zipper. Louis Vuitton launches the Noe Bag, and in 1941 Coach is founded by six leather artisans. Coco Chanel designs a purse with details that are still current and calls it the ‘255’ for it’s birthday. Heiress Miuccia Prada Re-Brands the company and the Kors collection debuts. The fanny pack takes over before the Hobo Bag gains popularity. In 2010, Guinness certifies the most expensive purse in the world. Today there are over 62,000 purse companies worldwide with a combined annual revenue over one hundred billion dollars.

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